Earlier this month, Dove launched their new baby range with another of their fantastic adverts challenging stereotypes and questioning is there a “perfect mum”. As a mum myself I can relate to the many hilarious bloggers1 who are refreshingly honest about the unbrushed hair, lack of make-up, generally being covered in whatever substances your new tiny human decides to produce, and all other parenting frustrations. I’m really pleased that there are lots of women2 out there challenging the myths presented in the media – we don’t all have a team to make us beautiful, nor someone photo-shopping the results to perfection, and the pressure can be immense. This is where Dove’s campaign is fantastic. Rather than just creating a photoshoot with a model and doctoring the results, the image is actually completely artificial, having been generated by AI. Continue reading Artifical image creation takes another step forward in advertising